Thorts on Jorts
Jorts are our friend and why Fashion is the new Football
Bing Bong, Bonjour, Ello, Howdy, (and in that order)
For the past few months, I’ve been traveling and 𝓃𝑜𝓉 𝓌𝓇𝒾𝓉𝒾𝓃𝑔 😝 but you’ll be happy to hear Uniform Display provided me with a financial incentive and, in that, managed to squeeze some words out of me (crazy what money can do!).
Jorts. Can’t live with them, can’t live without them—am I right, fit-checking fashionistas of Instagram?
In the past few years, we’ve all spotted the jorts trend taking over social scrolls and Sohos. Often, such saturated fashion trends are unfavourable as they suggest a lack of originality or, worse, being basic (ew). However, I think jorts are different and, moreover, a sign of something special coming to the streetwear landscape—an era of deep individuality.
Below is a snippet or two of my “Don’t Blame The Jorts” thought piece which you can read in full by purchasing Uniform Display’s inaugural City Guide here
Here’s the beauty of everyone being into fashion, the revelations coming to a wardrobe near you.
Social Media, Fashion Socialised
Since the advent of social media, there has been a significant surge in fashion interest over the past two generations. Fashion has become the favourite entertainment category for US Gen-Zers to spend money on, and discussing each other's styles has become commonplace. Fashion brands were quick to adopt platforms like Instagram, leading to a symbiotic relationship between Social Media and Fashion that captivated those who grew up online. The beauty of this is that it has fostered a new common interest. Much like football, we now also have fashion to discuss on a day-to-day basis, sharing our favourite
players'designers, engaging in post-matchrunway analysis, and eagerly anticipating eachseason'strends
… and the second snippet
Alt to the Algorithm
Nope, not done defending jorts just yet. We’re all under the influence of social media, and since offering something new, niche, cool, or rare to the algorithm is performance gold, we’re collectively and proactively mainstreaming - and jorts were a mere victim of this. They didn’t decide to be the alt trend to be sacrificed on TikTok; one of us uploaded them and popularised them. We’re all culprits in corrupting the contemporary. DSM is about as niche as McDonald's, and the Weird Girl Aesthetic contradicts itself since it’s about as normal as a Big Mac.
Okay, let me change my tone. I'm making it sound like mass access to cool fashion is a "bad thing," but it’s quite the opposite, even if Raf Simons disagrees. The beauty is that the most progressive and interesting fashions get huge social media reach, introducing contemporary fashion to a bigger audience and elevating the taste level of a generation. Just like how Uniqlo hitting the UK high street single-handedly elevated the average person's wardrobe (praise the lord for Japanese cuts), alternative fashion on our apps elevated our fashion prowess and then some.
A new common interest, nostalgic uniforms, and elevating the taste of a generation—everyone loving fashion now is beautiful, right? I do adore the harmony in outfit homogeneity, but as we began with, this homogeneity won’t cut it for those wanting a standout fit.
End of Snippets!
That’s enough from me. Make sure to read UD’s zine which was wonderfully edited by Christina Adane.
till the next time i start typing… long live jorts!
lol, emily chapps :)
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