Archive - emily chapps

We're @ll here, Let’s Brand through Social

2024 was dubbed "Year of the Brand", but was it? Here’s why 2025 will be the true year brands shine and how a conceptual use of social will get them…

Dec 30, 2024 •

July 2024

Thorts on Jorts

Jorts are our friend and why Fashion is the new Football

Jul 11, 2024 •

March 2024

Extended Response #6: The True Cost of Digital Nomadism

Last year, Darcie Imbert asked me how social media has be involved with the rise of Digital Nomadism, here's my full response.

Mar 4, 2024 •

February 2024

Extended Response #5: Are The Kardashians Losing Their Influence?

Here are my full thoughts on Kardashian relevancy and a link to Naomi May'sa Article on the matter.

Feb 19, 2024 •

Life imitates art direction (emphasis on the L)

GCDS calling the paparazzi instead of a producer, MARC Jacob's birthday cake fail... Non-production techniques and life exaggerated have been winning…

Feb 16, 2024 •

"fuck it, we post" - Millenials, 2024

Why the over 30s are posting like the under 20s and my prediction for posting behaviours

Feb 2, 2024 •

January 2024

L.A.me | You’re driving me crazy

How Cars and Citifying Influenced L.A. and American Mentalities at Large

Jan 29, 2024 •

December 2023

Extended Response #4: Why Big Brother is Back

Just a head of Big Brothers return in October, Naomi May asked me how social media contributed to its revival. Here's my extended response.

Dec 10, 2023 •

October 2023

Extended Response #3: Wholesomeness Content

Last week, Amy Francombe asked why GenZ loves wholesome and humble content. Here's what I had to say on the matter

Oct 27, 2023 •

March 2023

Extended Response #2: Post-Cringe and Cringe Posts

In October 2022, Hannah Nathanson of Elle U.K. asked me why cringe content grew in popularity (not that I'd know from personal experience). Here's what…

Mar 27, 2023 •

Extended Response: A Zillenial at werk, sorry, work :)

When journs & writers ask me for a quote, I often send a novel. Last year, Gemma Fletcher kindly asked me about Gen Z and Millenial approaches to work …

Mar 10, 2023 •

IWD is for you, my guy!!!

Equality is a two-gender agenda. Here are some notions and actions for men to consider today

Mar 8, 2023 •

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