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We're @ll here, Let’s Brand through Social
2024 was dubbed "Year of the Brand", but was it? Here’s why 2025 will be the true year brands shine and how a conceptual use of social will get them…
Dec 30, 2024
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emily chapps
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emily chapps
We're @ll here, Let’s Brand through Social
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July 2024
Thorts on Jorts
Jorts are our friend and why Fashion is the new Football
Jul 11, 2024
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emily chapps
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Thorts on Jorts
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March 2024
Extended Response #6: The True Cost of Digital Nomadism
Last year, Darcie Imbert asked me how social media has be involved with the rise of Digital Nomadism, here's my full response.
Mar 4, 2024
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emily chapps
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emily chapps
Extended Response #6: The True Cost of Digital Nomadism
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February 2024
Extended Response #5: Are The Kardashians Losing Their Influence?
Here are my full thoughts on Kardashian relevancy and a link to Naomi May'sa Article on the matter.
Feb 19, 2024
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emily chapps
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emily chapps
Extended Response #5: Are The Kardashians Losing Their Influence?
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Life imitates art direction (emphasis on the L)
GCDS calling the paparazzi instead of a producer, MARC Jacob's birthday cake fail... Non-production techniques and life exaggerated have been winning…
Feb 16, 2024
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emily chapps
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emily chapps
Life imitates art direction (emphasis on the L)
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"fuck it, we post" - Millenials, 2024
Why the over 30s are posting like the under 20s and my prediction for posting behaviours
Feb 2, 2024
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emily chapps
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emily chapps
"fuck it, we post" - Millenials, 2024
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January 2024
L.A.me | You’re driving me crazy
How Cars and Citifying Influenced L.A. and American Mentalities at Large
Jan 29, 2024
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emily chapps
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emily chapps
L.A.me | You’re driving me crazy
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December 2023
Extended Response #4: Why Big Brother is Back
Just a head of Big Brothers return in October, Naomi May asked me how social media contributed to its revival. Here's my extended response.
Dec 10, 2023
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emily chapps
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emily chapps
Extended Response #4: Why Big Brother is Back
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October 2023
Extended Response #3: Wholesomeness Content
Last week, Amy Francombe asked why GenZ loves wholesome and humble content. Here's what I had to say on the matter
Oct 27, 2023
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emily chapps
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emily chapps
Extended Response #3: Wholesomeness Content
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March 2023
Extended Response #2: Post-Cringe and Cringe Posts
In October 2022, Hannah Nathanson of Elle U.K. asked me why cringe content grew in popularity (not that I'd know from personal experience). Here's what…
Mar 27, 2023
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emily chapps
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emily chapps
Extended Response #2: Post-Cringe and Cringe Posts
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Extended Response: A Zillenial at werk, sorry, work :)
When journs & writers ask me for a quote, I often send a novel. Last year, Gemma Fletcher kindly asked me about Gen Z and Millenial approaches to work …
Mar 10, 2023
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emily chapps
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emily chapps
Extended Response: A Zillenial at werk, sorry, work :)
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IWD is for you, my guy!!!
Equality is a two-gender agenda. Here are some notions and actions for men to consider today
Mar 8, 2023
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emily chapps
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emily chapps
IWD is for you, my guy!!!
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